The Red Couch
Every movement has a creation story. This is ours.
It begins on a couch.
Our founder, Dave, was sitting one day, enjoying his coffee, contemplating ways more of us could find common ground. He’d just read some headline (so many headlines) trying to be as alarming as it could, phrased in the scariest possible way, trying to get the biggest reaction, the most eyeballs, so it could sell more ads, and of course Dave realized (quite correctly) nothing could ever be this bad.
No way could most of us be so against each other. A trip outside, among our fellow humans, is always a quick way to disprove that. No way had we reached this point of advancement, of global civilization, if we couldn’t find ways to agree.
And yet, no way was the focus on bad news going to stop (too much money to be made), no way were we going to be allowed to form our own opinions and stop being played (again, too much at stake), and so what might be something over which we could all come together? Anything? Something we all undeniably have in common, and yet to which no great claims have yet been made? Something that hadn’t (yet) been ruined for us by divisive politics and reporting?
It seemed hopeless. As it probably does to most of us. Sides had been drawn for just about anything you’d want to see eye-to-eye on. What was something that hadn’t yet been ruined too badly? Something of consequence. Something that, if we actually managed to agree on, could mean real progress. A bigger, better future.
Sitting on that red-fabric couch, coffee in hand, Dave’s eureka moment came:
Space!
For a moment he probably looked a bit like this ...
Space was the thing that most fit the criteria. Some of us are already doing it. Many more of us will be soon. Why not a brand to represent that future? A banner behind which the world could rally?
Thus the inception of Forty Suns.
Space is the answer.
Yes, some will be against it. Of course. It wouldn’t be a good game if they weren’t.
But those people will be small. Both in number and in outlook.
Another Take
One man’s foolish hope, and an idea for something that could be done about it. Dave is earnest, if flawed, and though some might think he gives too much credit, he truly believes in the good intent of others. We all want to do more good than bad, according to Dave, thus progress is possible. Evidence of that reality is all around us. Our noble impulses become our incentives. Time will tell whether his view, or that of the cynics, is correct.
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